The Postal Service charges the same to deliver to a $60,000 household
and a $250,000 one. The stamp does not know the difference. The only thing that
decides whether a mailer works is which doors it lands behind. Dub Sports puts your business on a printed card that goes into mailboxes
across Washington every month, on the same stock as the college athletes who appear on
it. You tell us who your customer is. We pick the streets where they actually live. A ZIP code is a postal convenience. It is not a neighbourhood, and the households
inside one are not alike. In Seattle, median household income runs 2.8×
from one carrier route to another. In Spokane it is 3.3×. In Tacoma,
3.0×. Buy a ZIP code and you have bought the average of streets that have
nothing in common. We hold the delivery data for 2,543 carrier routes across Washington and
north Idaho — 1.7 million households, route by route rather than ZIP by
ZIP: household income, median age, average household size, how many homes have children
in them, and how many are owner-occupied rather than rented. So we do not ask you which ZIP code you want. We ask who your
customer is, and then we go and find the streets where they live. Three carrier routes inside one Bellevue ZIP code, all the same price to mail: Rounded on purpose. Bellevue is one of the places the
Postal Service does not publish household figures, so these are Census estimates built from the
block groups each route runs through — close enough to tell three very different streets
apart, not precise to the dollar. Where USPS does publish, we use their number and say so. If you fit gutters, route three is close to worthless to you and route one is where
your customers are — and they cost the same to reach. If you run a youth sports
programme, route one has more than twice the households with children. That is
the entire difference between mail that pays for itself and mail that does not,
and it is invisible from a ZIP code. A mailer gets opened. An athlete gets watched. This is both, on one piece of card
stock. Every business on the card gets its own tracked link, so the traffic shows up in
your own analytics rather than in a report we write about ourselves. We mail once a month, timed around payday — each run goes out at the start of
the month so it is in the house while there is money in the account. Your deadline is
the last Friday of the month before. The Postal Service does not guarantee a delivery
date on this service, so we never will either. What we give you is the date we dropped
it and the exact routes it went to. You do not have to believe any of the above to find out whether it is true. Block is
1,000 homes — two or three carrier routes, chosen to match your customers, for
$249.99 a month. It is small enough to be a real test and large enough
to tell you something. Almost all of what it costs us to put you on the card — the design, the print
set-up, the unit itself — is spent before a single piece is addressed. Adding
homes after that is mostly postage, and we price it that way. Your first thousand homes cost $249.99. Your next four thousand cost
$62.50 a thousand — a quarter the price of the first. That is not a discount we invented to move you up a tier. It is what the work
actually costs once the card is already being printed. Start on Block, see whether the
tracked link moves, and add homes when it does — either more of the same
neighbourhood, or the next one over. On Block or District and want an athlete post for a
particular month — a season opener, a grand reopening, the run-up to the
holidays? Buy a single reel and carousel without moving up a tier. Subject to whether
we have an athlete free that month, and we tell you before you pay rather than
after. A second unit on the card is $450 a month. An extra athlete package is $1,100 a
month, and a second athlete in the same reel is $750. We price the combination and send
it to you in writing. Nothing is calculated on this page. The Postal Service sells this by the carrier route — every address on it, no
picking and choosing, and no more than 5,000 pieces to one ZIP code in a day. Routes run
a few hundred homes each, so “1,000 homes” means the two or three routes that best cover
your trade area rather than a number we counted out. We hold the route lists for the
areas below, so for most addresses this is a lookup rather than a guess. The income, age, household size, children and ownership figures are published by the
Postal Service and the US Census Bureau — you can check any of them yourself, and
the sources are at the foot of this page. Which of those households we think
your business wants is our opinion, formed from what you tell us. We will not
dress the second up as the first. Household data does not exist at route level everywhere. Where we have it, we match.
Where we do not, we say so and choose on geography instead — your trade area, your
drive time, your delivery radius. You will always know which one you are getting. We assign them. Matching an athlete to a business is the part that decides whether
the post works, so we own it rather than putting a menu in front of you. Where a tier says 5,000 views, that is the floor on the reel. If it misses, we build
you a second carousel from existing footage at our cost. Apply, and our team reviews it. If it is a fit we send an onboarding email with the
subscription details for you to approve. There is no checkout here, and we never ask for
card details by email or phone. Seattle and the wider Puget Sound — Tacoma, Bellevue, Kent, Renton, Auburn,
Redmond, Kirkland, Federal Way, Puyallup, Gig Harbor and the towns between them —
plus Spokane, the Palouse around Pullman, the Columbia Basin and the Lewis–Clark
Valley. Anywhere in Washington the Postal Service runs a route, we can mail it. Tell us
the neighbourhoods and we will check what covers them. Two minutes. Tell us who your customer is rather than which ZIP code you want
— that is the part we can actually do something with. We reply to every
application, usually within two business days. Where these numbers come fromMost direct mail is sold by the ZIP code. That is the problem.
Route Median income Homes with children Owner-occupied One ~$230,000 56% 93% Two ~$200,000 24% 54% Three ~$150,000 22% 37% Why the card works
Start on 1,000 homes
Then add homes, because the first thousand is the expensive one
Homes a month You pay Per 1,000 homes The first 1,000 (Block) $249.99 $249.99 The next 4,000 (moving to District) +$250.00 $62.50 Every 5,000 after that +$500.00 $100.00 One reel, without the subscription — $749.99
The other two sliders
How it runs, including the parts that are not flattering
We mail whole postal routes, so the blocks come in sizes
The matching is our judgement; the household data is not ours
Some places we cannot profile, and we will say so
You do not pick the athlete
The guarantee is a number, not a promise
Nothing is charged from this page
Where we mail
Apply
A note on who we work with. Our athletes are students, and some are under 18. We do not place them alongside alcohol, cannabis, tobacco or vaping, gambling or sports betting, adult content, firearms, or short-term and payday lending. If your business is in one of those categories we will tell you straight away rather than leave you waiting.