A printed card in local mailboxes every month, college athletes on the same card, and a tracked link that shows you what it brought in. You tell us who your customer is. We find the streets where they live.
Finding someone local, agreeing terms, chasing the post and sorting out who can reuse the video is real work. Usage rights alone hold more than half of paid media teams back from doing more with creator content.
Contracts, relationships and quality control make the list of headaches too.5
The Postal Service's own research says ad mail sent to people with no relationship to the sender gets read about a quarter of the time. Sending it to the wrong streets only lowers the odds.
Most ad mail still gets some attention once it's in the house.7
Only about a third of marketers measure digital and traditional spend together. When you're running a few channels at once, that usually means guessing.
Proving return ranks first among measurement problems for brands that use creators.9
Why the usual fixes fall short
Spending more on ads
A bigger budget buys more impressions at a higher price, shown to people who have learned to ignore them.
A ZIP code mailer
A ZIP code mixes streets that have little in common. You pay the same postage for the households you want and the ones you don't.
A one-off creator post
One post on one day, and usage rights that often run out before you're done with the video.
One card. Two reasons people look.
A mailer gets opened. An athlete gets watched. We put both on the same card, every month, in the mailboxes you choose.A mailer gets opened. An athlete gets watched. We put both on the same card, every month, in the mailboxes you choose.
A printed card mailed at the start of every month.
College athletes on the card, plus athlete reels on Instagram and TikTok when your plan includes them.
Your own tracked link, so the visits land in your analytics.
The stamp costs the same on every street.
Postage is flat. It costs the same to reach a modest household as a wealthy one, so what decides whether a mailer pays off is which doors it reaches. Those doors vary a lot, even inside one city.
How far median household income spreads across carrier routes, lowest tenth to highest tenth10
Seattle
2.8×
Spokane
3.3×
Tacoma
3.0×
Buy a whole ZIP code and you pay for the average of streets that have little in common. We work route by route instead.
carrier routes on file across Washington and north Idaho
For each route we know household income, median age, household size, homes with children and owner-occupancy. So we ask who your customer is, then find the streets where they live.
Three carrier routes inside one Bellevue ZIP code, all the same price to mail12
Route
Median income
Homes with children
Owner-occupied
One
~$230,000
56%
93%
Two
~$200,000
24%
54%
Three
~$150,000
22%
37%
Rounded on purpose. The Postal Service doesn't publish household figures for Bellevue, so these are Census estimates built from the block groups each route runs through. If you install gutters, route three is close to worthless to you and route one is full of customers, and they cost the same to reach.
How it works
01
Build your campaign
Answer five quick questions. We show the mail runs that fit your customer, already selected, with your price as you go. Takes two minutes.
02
Start, and send your offer
Pay securely with Stripe, then send one line and your logo. We pick the best athlete for your business based on brand fit and availability, design your spot, and send you a proof to approve.
03
Your card goes out
It mails at the start of the month. The Postal Service doesn't guarantee a delivery date, so we give you the date we dropped it and the exact routes it went to.
Plans
Every plan puts a full spot on the card and gives you your own tracked link. Start with one run and add runs when the link starts moving.
A one-off for the month you choose, when we have an athlete free. We confirm that before you pay.
A second unit on the card
$450/month
An extra athlete package
$1,100/month
A second athlete in the same reel
$750/month
Then add runs.
Start with one run near your business, watch your tracked link, and add runs when it moves. Your quote shows every run and your monthly total as you build it.
Hold 3 or more runs and the mail on every run is 10% off.
The fine print, up front
You share the run
The Postal Service sells this by carrier route: every address on it, a 200-piece minimum, and no more than 5,000 pieces to one ZIP code in a day. So each of our runs is a set of whole routes, and up to 10 local businesses share each card, one per category, all mailing the same streets.13
The data is public. The matching is our judgment.
Income, age, household size, children and ownership figures come from the Postal Service and the Census Bureau, and you can check any of them. Which households suit your business is our opinion, based on what you tell us.
Some places we can't profile
Route-level data doesn't exist everywhere. Where it's missing, we tell you and choose routes by geography instead: your trade area, drive time or delivery radius.
We pick the athlete for you
We choose the best athlete for your business based on brand fit and availability. They're busy student-athletes, so we handle the matching and the scheduling.
The view guarantee is a floor
Where a plan includes 5,000 guaranteed views on a reel, that's the minimum. If a reel falls short, we make you a second carousel from existing footage at no charge.
You see the price before you pay
Your quote shows every run and the monthly total. Checkout is by Stripe, and we never ask for card details by email or phone.
Questions we get asked
Is there a long-term contract?
No. Plans are billed monthly, and you can cancel before your next billing date. Your card still goes out for the month you've paid for.
When does my card mail, and when do you need my details?
Cards mail at the start of each month. We need your offer and artwork by the last Friday of the month before.
Who picks the athlete?
We choose the best athlete for your business based on brand fit and availability. They're busy student-athletes, so we handle the matching and the scheduling.
What if a reel misses its guaranteed views?
The guarantee is a floor. If a reel on your plan falls short of it, we make you a second carousel from existing footage at no charge.
Which businesses can't advertise with you?
Our athletes are students, and some are under 18, so we don't work with alcohol, cannabis, tobacco or vaping, gambling or sports betting, adult content, firearms, or short-term and payday lending.
How do I know if it's working?
Every business gets its own tracked link, so visits from the card and the reels show up in your own analytics. Plans with athlete content also get a monthly delivery report.
Ad mail sent to prospects with no prior relationship is read 26% of the time, and recipients consider responding to 2% of it, versus 60% and 15% for existing customers. USPS, The Household Diary Study: Mail Use & Attitudes in FY 2024 (June 2025) (Table 5.5; the executive summary rounds the existing-customer reading rate to 59%, and considering a response is stated intent, not a measured response rate). https://prc.arkcase.com/api/prc-dockets/filing/downloadFile?fileId=242742&inline=true (opens in a new tab). Retrieved .
Income spread figures (2.8x Seattle, 3.3x Spokane, 3.0x Tacoma) are the 10th-to-90th percentile range of median household income across the carrier routes held in each city, computed from the USPS and ACS sources. Dub Sports & Entertainment analysis of USPS and ACS data (derived). https://gis.usps.com/ (opens in a new tab). Retrieved .
Carrier route counts, residential delivery address counts and route-level demographics (2,543 routes; 1,741,975 residential delivery addresses). USPS Every Door Direct Mail route data, gis.usps.com. https://gis.usps.com/ (opens in a new tab). Retrieved .
Household income, age, household size, households with children and owner-occupancy where USPS does not publish them: ACS 5-Year 2023 tables B19013, B01002, B25010, B11005, B25003 at block group level. US Census Bureau, American Community Survey 5-Year Estimates (2023). https://data.census.gov/ (opens in a new tab). Retrieved .